In 2018, the World Branding Forum held two Brand of the Year Awards ceremonies. The event was hosted by Stuart Freeman from Radio FM4 in Austria. One hundred and fourteen brands from 38 countries were named "Brand of the Year". In 2019, the second Animalis Edition of the Awards–which focused on pet and animal brands-took place at Hofburg Palace in Vienna. The ceremony for the 2020-2021 Brand of the year award will be held in March at Kensington Palace in London, UK. The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now in its 12th edition, saw over 400 brands from 45 countries named “Brand of the Year” after a vigorous voting and nomination process which took place between February and July of this year, and over 250,000 consumer participants across the globe despite difficulties posed by the COVID-19 pandemic. The trophy is on display at the Museum of Brands, Packaging & Advertising in London. It is 245 mm (9.6 in) in height and 76 mm (3.0 in) in diameter with an angled top, and weighs 1.8 kg (4.0 lb). This new design is a solid trophy with no acrylic, and highlights the "Brand of the Year" registered trademark logo. In 2016, a newly designed 24 karat gold-plated trophy was introduced for all winners. The first trophies were manufactured in nickel and gold plate and accented in acrylic with a design focus on the World Branding Forum's logo. The award trophies are made in Stratford-upon-Avon. The 24 karat gold plated World Branding Awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. The level of trust that the brands’ customers and the public have for the brand is also taken into account. Winners go through a stringent assessment process to determine the level of work put in by a brand for their branding activities. There are also other awards for individuals voted for by the World Branding Forum Advisory Council, which consists of luminaries from the world of branding. Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. Brands that are global winners are not awarded again on a national level. There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year a Regional Award is presented to brands that are top in several countries in a particular geographic region and a National Award which is presented to the top brands in participating countries at the awards. Nominations for the awards can be made by brands owners, custodians, agencies or the public.
In 2018, the Americas Edition of the awards-dedicated to the Americas and the Caribbean-was held at The Plaza on Fifth Avenue in New York City. The second Animalis Edition was held at the same venue in 2019. It is the world's largest animal and pet branding awards ceremony. In 2017, the first Animalis Edition-an award ceremony dedicated to pet and animal branding-was held in the Hofburg Palace in Vienna. The 2015, 2016, 20 award ceremonies took place at Kensington Palace in London. The award's Brand of the Year logo is a registered trademark. The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries. The World Branding Forum, a registered global non-profit organisation based in London, organises the awards. The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding.
Kensington Palace, London Hofburg Palace, Vienna The Plaza, New Yorkĭavid Croft, Olivia Wayne, Moody McCarthy, Stuart Freeman Īpple, British Airways, Barclays, Coca-Cola, HSBC, McDonald's, Visa International award presented to global and national brands
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